Each source is assessed before being added to the process
The number of records alone is not enough. Freshness, provenance, field coverage and the ability to control duplicates all matter.
CRMs, catalogues and data providers
The hotel is considering its own CRM, a company catalogue, a contact provider, LinkedIn and a local database of event organisers.
Register of uses and risks
The report shows what each source can be used for, how to assess quality and where additional checks are required.
- data scope and gaps
- deduplication rules
- technical and process limitations
Data quality and provenance before scaling
The audit assesses the scope, freshness and source of records, checks integration and documents permitted use.
Checks quality
It assesses samples, missing fields, freshness and the stated verification method.
Tests integration
It checks exports, APIs, identifiers and the ability to remove duplicates.
Defines use
It assigns each source a role, limitations and data-recording rules.
How does the source audit work?
Source register
We gather the systems already in use and the solutions the hotel is considering.
Sample assessment
We check record coverage, freshness and data provenance.
Technical test
We verify integration, duplicates and missing identifiers.
Recommendation
Each source receives a permitted use and a list of limitations.
The report does not hide gaps in a source
The result shows both value and quality risks. The hotel decides which sources to allow in its processes.
What does AI use?
- list of sources and providers
- company and contact samples
- API or export documentation
- the hotel's data-recording rules
What does the team receive?
- validated source list
- transparent limitations and risks
- a foundation for leads and monitoring
The hotel approves every source and data scope
The audit provides an assessment, but the hotel decides whether and how data is integrated, stored and used.
The hotel chooses which sources may be used and approves the scope of data recorded in its systems.
The audit does not purchase data, bypass source restrictions or replace an individual legal or compliance assessment.
A reliable foundation for further modules
The source and verification method are documented for every data type.
The integration accounts for the CRM and available company and person identifiers.
The team knows which information should not be treated as certain.
The audit covers internal and external sources
The scope may include CRMs, spreadsheets, company catalogues, contact providers and channels available through authorised accounts.
Related process elements
Frequently asked questions
Does the audit acquire leads itself?
No. It assesses the sources that subsequent modules may use.
Does it check the accuracy of every contact?
It examines samples and quality mechanisms, but cannot guarantee that every record is up to date.
Does it cover internal sources?
Yes. You can assess CRMs, spreadsheets, event organiser databases and other hotel resources.
When should the audit be repeated?
After a change of provider, integration or data scope, or a noticeable decline in quality.