Personalized Meta Ads training for an e-commerce fashion brand
Introduction
Steven, a fashion e-commerce company from Poland, has been a valued client, utilizing our marketing and development expertise. Recently, Steven wanted to expand their capabilities by learning how to independently manage their advertising on Meta Ads.
Goals
Our mission was clear: equip Steven's marketing team, particularly their employee Iwona, with the knowledge and skills to run their Meta Ads campaigns independently. This training was designed to reduce their reliance on external agencies, allowing them more control and flexibility in their marketing strategies.
Training Approach
We developed a custom training program for Steven, tailored to the unique needs of their business and focusing on practical skills:
Training Materials:
We prepared guides and resources highlighting the key features of Meta Ads, with special attention to how they can be used effectively in selling fashion products online. Due to the large amount of materials available on the Internet, we recommended the highest quality content, thanks to which it was possible to become familiar with the interface and navigate Meta Business Suit.
Personalized Sessions:
Iwona participated in one-on-one training sessions where she learned about the platform’s capabilities and how to tailor her campaigns to Steven’s target audience. We also made sure to teach Iwona how to optimize the campaign after it has been running for a few days so that the ad funds can be utilized as efficiently as possible.
Live Campaign Execution:
During the training, we helped Iwona set up and launch a real campaign. This live setup provided invaluable hands-on experience and immediate feedback on her learning progress.
Campaign Summary:
At the end of the campaign, we held a meeting in which we discussed how to read the campaign results, discussed the importance of individual metrics, and drew conclusions for the future. Additionally, we provided Iwona with a template for creating summary reports that describe the activities carried out.
Continued Support:
After the initial training, we stayed in close contact with Iwona, offering advice and assistance as she began to manage campaigns on her own.
Outcomes
The results of the training were highly positive:
Skill Development:
Iwona, who is a part of the Steven marketing team is now proficient in using Meta Ads independently, quickly adapting to changes and optimizing their campaigns.
Ability to Boost Sales:
Now Steven can manage their ad campaigns effectively which can lead to an increase in sales and improved visibility for Steven’s products.
Employee Satisfaction:
Iwona expressed great satisfaction with the training, noting its relevance and her increased confidence in managing campaigns.
Reduced Dependence:
Steven no longer relies on external companies to manage their Meta Ads campaigns, enhancing their autonomy in strategic advertising decisions.
Conclusion
We are very happy with the outcome of the training - Iwona absorbed the knowledge exceptionally well and is now able to run professional and efficient campaigns. It's rewarding to see Steven's marketing expertise expand. We're looking forward to continuing our support for them and helping them stay innovative and competitive in their field.