Visibility is compared across the same scenarios
A single conversation does not provide a reliable picture. The module retains the questions, models, responses and criteria for each measurement.
Conference and family scenarios
Marketing approved twelve scenarios, three models, a group of competitors and a monthly comparison schedule.
Results and sources over time
The system shows the hotel’s presence, the competitors mentioned, cited sources and significant deviations from previous measurements.
- complete responses with date and model
- assessment against approved criteria
- alerts requiring interpretation
Monitoring measures responses but does not control them
Model results may vary between runs. The module retains the test conditions and shows the trend, rather than treating a single response as a fixed position.
Runs measurements
Runs scheduled tests using approved scenarios and available models.
Retains responses
Records the model, date, content, sources, and the presence of the hotel and competitors.
Compares changes
Shows the history and raises alerts for significant increases or decreases according to defined rules.
How is the visibility history created?
Plan approval
The team selects the scenarios, models, competitors, frequency and assessment criteria.
Scheduled measurement
The system runs the same conversations under agreed conditions.
Recording and assessment
It retains the responses, sources and result for each criterion.
Comparison
It shows changes over time and directs unusual deviations for human analysis.
The raw response remains alongside the aggregated result
Each indicator links to the specific response, date, model and scenario, so the result can be interpreted.
What does AI use?
- approved intent scenarios
- list of models and test settings
- hotel and named competitors
- schedule and alert criteria
What does the team receive?
- complete responses and cited sources
- history of hotel and competitor presence
- alerts for significant changes
A person interprets the cause of the change
A decline may result from a change in the model, sources or market. Monitoring highlights the deviation but does not determine its cause.
Marketing approves the test plan, models, competitors and alert thresholds, then interprets the results before changing the strategy.
The module does not influence model responses, publish content, automatically assign causes or guarantee a consistent brand position.
A comparable view of visibility across multiple models
The team can see how the same scenarios change between periods.
The result shows which domains and information the response referred to.
A significant change is sent for assessment together with the full measurement context.
Scenarios ensure consistent measurement
Approved intent scenarios provide the foundation. A history of technical implementation changes may later help interpret the change.
Related process elements
Frequently asked questions
Will the result be identical every time it runs?
No. Models are variable, so a history of multiple comparable measurements is important.
Can several competitors be measured?
Yes, provided they have been identified in advance and included in the scenario criteria.
Does monitoring show the sources of responses?
It records sources when the model provides them; their absence also remains part of the result.
Does an alert mean the website needs to be changed immediately?
No. The team should first review the responses, sources and possible causes.