Not every mention signals a crisis
This example shows the module’s role in a hotel process. We define the source scope and available actions for each implementation.
“It was different last time”
A comment about the pool’s opening hours appears beneath a new offer. Without earlier comments, it is unclear whether it refers to the current rules or a previous promotion.
Material for the right response
The index retains the post and related comments. The reputation panel can pass the matter to the right person, while comment analysis can identify a recurring issue with communicating opening hours.
- Post context
- Relationships between comments
- Time and source of comments
What does this module cover?
We select the profiles and posts included in monitoring. We retrieve content within the scope made available by each channel. Edits and deletions are synchronised where the source allows them to be detected; we do not promise a complete history of every discussion.
Comment beside the right post
A comment remains linked to the offer, photo or question it concerns.
Replies in one discussion
The thread structure helps establish who a user is replying to and what they are responding to.
Shared material for analysis
Subsequent modules can compare topics and prepare responses with a link to the source.
How do we launch the solution?
Select profiles
We define the posts, history period and available methods for retrieving comments.
Record the context
We link comments to posts, available replies and timestamps.
Pass to the service team
We make the index available to the reputation panel and analytical tools.
What goes into the module and what comes out?
We separate source material from the tool’s output. This helps subsequent modules understand which context they can use.
What does AI use?
- Selected profiles and posts
- Available comments and replies
- Integration permissions
What does the team receive?
- Index of public discussions
- Links to comments
- Context for analysis and reputation management
Permissions and decisions remain with the hotel
Before launch, we agree data access, responsible people and how exceptions will be handled.
The hotel defines the scope of monitored posts. The team assesses the meaning of comments before responding publicly, particularly where there is irony, disagreement or an incomplete thread.
The module does not delete comments, moderate profiles or publish replies. Private messages and reviews on booking websites are separate sources.
What changes in day-to-day work?
The team can see what a comment refers to instead of replying to an isolated sentence.
The material can support improvements to hotel offers and communications.
Which sources and tools do we connect the module to?
We confirm the synchronisation scope for each channel. Responding to a comment requires a separate tool and permission to publish.
Related process elements
Its place in the implementation journey
These links come from the roadmap. Requirements form the basis of each node, while enrichments extend its capabilities. This does not mean that all subsequent modules must be launched at once.
Modules that require this element
Modules this element enriches
Frequently asked questions
Does the index cover every online mention of the hotel?
No. It covers the agreed sources. Broad mention monitoring requires a separate scope and access to the relevant data.
Does AI delete negative comments automatically?
No. This module only provides context. Moderation decisions remain with the authorised team.