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Response control

Check every response against one standard

AI assesses responses from staff and tools for factual accuracy, tone, brand policy and escalation rules. It shows the error, the source of the problem and a suggested correction.

Example in action

The check identifies the exact problem and a safe correction

A general score is not enough. The module shows the passage, the rule breached, the source and a possible direction for improvement.

Draft

Response to a guest complaint

The prepared response apologises and promises a refund, even though the hotel has not approved this decision.

response versionbrand rulesrisk filter
AI check

Error, rule and next step

The system flags the unauthorised promise, suggests a neutral acknowledgement of the case and requires escalation.

  • specific passage requiring change
  • rule breached and knowledge source
  • corrected version or mandatory escalation
Module scope

One standard for AI and staff responses

The check can run before publication or audit a response that has already been published. Correction history helps monitor quality over time.

Checks facts

Compares claims and promises with approved knowledge and available sources.

Assesses communication

Checks the tone, length, specificity and required elements of the response.

Manages escalation

Blocks standard publication when the risk filter or a rule requires a human decision.

Process

How does response control work?

1

Response read

The system receives a draft or published response together with the original comment.

2

Rules checked

AI compares the content with facts, brand policy, audit results and risk classification; it can also use Response Calibration.

3

Problem identified

The module highlights the passage, explains the breach and suggests a correction.

4

Record the outcome

Approval, correction or escalation is added to the response quality history.

Data and outcome

Review requires statements, responses and rules

The assessment remains verifiable by linking the problematic passage to a specific rule or factual source.

Input

What does AI use?

  • source review or comment
  • draft or published response
  • approved knowledge and brand policy
  • risk classification and optional Response Calibration
Output

What does the team receive?

  • review result against shared criteria
  • identification of the error and its source
  • corrected version or mandatory escalation
Control

Review recommends but does not publish

The result helps the user improve the content or escalate the matter. The publication decision remains with a human until it can be safely automated in the Reputation Bot.

The decision remains with the team

The user reviews the comments, edits or rejects the suggestion and approves publication themselves; high-risk matters are always escalated to a human.

Where does this module end?

The module does not publish responses, resolve disputes, approve compensation or bypass a block imposed by the risk filter.

Outcome

Fewer errors and more consistent public communication

Shared criteria

Employee and AI responses are checked against the same rules.

Specific correction

The user sees not only the assessment, but also the passage and suggested correction.

Quality history

Further reviews reveal recurring problems and the effect of changes to the rules.

Data and integrations

Review combines auditing, brand knowledge and risk filtering

Results can feed response suggestions, calibration and the escalation hub.

AI platformResponse auditRisk filterOptional Response CalibrationCentral Reputation Panel
Content hub

Related process elements

FAQ

Frequently asked questions

Does the review work before publication?

Yes. It can check a draft before the user decides whether to publish it.

Can it audit responses that have already been published?

Yes. The result is added to the quality history and can help improve the rules.

Does it show the source of the error?

Yes. It links the problematic passage to a specific rule or a lack of supporting evidence.

Does it approve the response itself?

No. The user approves publication, while high-risk matters are always escalated to a human.

Introduce one response review standard

We will combine brand knowledge, calibration and risk into a review that identifies the specific error before publication.

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