The response considers the post and the previous conversation
The same comment can mean different things under different posts. AI always uses the context of the current thread.
Question under a post about a family stay
A user asks whether the stated price includes a child’s stay. The brand has already answered a similar question about the dates.
A brief, consistent response
The suggestion answers the right question, avoids repeating earlier information and uses the package’s confirmed terms.
- full post and conversation context
- content aligned with the brand’s knowledge and tone
- published only after user approval
A response tailored to its place in the public conversation
The module distinguishes an initial question, a response in an extended thread and a comment requiring escalation. It does not create responses in isolation from the discussion.
Reads the context
It considers the post, parent comment, previous responses and the current stage of the conversation.
Creates a suggestion
It prepares a concise response aligned with the audience’s language and the brand’s calibration.
Manages risk
It shows the risk level and passes on difficult cases instead of suggesting a routine response.
How is a comment suggestion created?
Open the thread
The extension recognises the comment and collects the post content and previous responses.
Assess the context
AI identifies the topic, intent, stage of the conversation and risk level.
Prepare the response
The content is created using approved facts and calibration.
Edit and publish
The user edits the suggestion and decides whether to publish it.
The thread provides continuity
The module preserves the order of the conversation and does not repeat information the brand has already shared.
What does AI use?
- post or publication content
- comment and previous responses
- calibration and approved knowledge
- priority, quality control and risk level
What does the team receive?
- draft response
- sources and rules applied
- alternative version or escalation
The user remains responsible for the public decision
The suggestion can be changed, rejected or passed to someone else. A crisis is never published automatically.
An employee edits, approves or rejects the suggestion and publishes the response themselves; risky cases are passed to the appropriate person.
The module does not publish automatically, moderate comments, hide posts or prepare routine responses for high-risk cases.
Faster responses without losing the thread
The content refers to the post and previous responses, not just a single sentence.
The brand avoids repeating information and maintains its agreed tone across successive responses.
The user can see the sources and risk, then makes the final decision.
The extension works where the public conversation takes place
The Central Reputation Panel provides the queue, while AI in the browser connects it to the current post and comment.
Related process elements
Frequently asked questions
Can AI see the post content?
Yes. The publication content and previous thread are a core part of the suggestion’s context.
Can the module respond in an extended discussion?
It can prepare a version suited to the current stage, but the user publishes it.
What about irony or an ambiguous comment?
The system can flag uncertainty and pass the decision to a person.
Will a crisis-related comment receive a standard suggestion?
No. A high-risk case is blocked and sent for escalation.