A short conversation replaces the blank page
The employee describes their intention, and AI turns it into several specific versions without adding unconfirmed offer details.
Autumn spa package promotion
The post should interest couples from the region, showcase a relaxing weekend and direct readers to the package page.
Three copy directions
The generator suggests short versions with different openings, while keeping the same confirmed package details and call to action.
- copy within the channel limit
- facts linked to their sources
- variations ready for further editing
Copy based on objectives and approved facts
The generator works at the employee’s request. It guides the brief, creates drafts and supports iterative editing, but does not prepare graphics or launch publication.
Clarifies the brief
It fills in the objective, audience, channel, offer and desired action if they are not clear from the initial instruction.
Creates variations
It prepares several versions of the copy that follow the guidelines and chosen communication direction.
Shows sources
It shows which offer or approved information each important fact comes from.
How does an idea become a post?
Define the objective
AI asks about the audience, offer, channel and action the reader should take.
Check the guidelines
It reads the limits, tone, required elements and restrictions for the relevant profile.
Prepare variations
It creates several versions of the copy and flags facts that require confirmation.
Edit in conversation
The employee chooses a direction and refines the content before sending it for review or scheduling.
Every specific detail has an approved source
A price, date, package detail or service promise should not come from the post’s style alone. The generator uses available sources and flags anything that has not been confirmed.
What does AI use?
- objective, audience and desired action
- Publication Analysis and Publication Guidelines
- confirmed hotel offers and facts
- optional Response Analysis, Channel Comparison and Opportunity Radar
What does the team receive?
- several post-copy variations
- sources for the facts used
- a draft ready for review or editing
The employee chooses and finalises the copy
The generator can suggest directions, but it cannot independently know which best matches the hotel’s current intention. Every variation remains a draft.
The employee starts the generation, answers questions, chooses a version, edits the copy and decides whether to pass it on.
The module does not create final graphics, arrange a calendar, approve content or publish it on any channel.
A ready starting point without writing from scratch
The team starts with several specific variations instead of an empty field.
The copy reflects the channel’s role, tone, CTA, limits and restrictions set by the hotel.
Offer information remains linked to the material that confirms it.
The hotel’s guidelines and knowledge guide the generator
The module uses Publication Analysis and Publication Guidelines. Response Analysis, Channel Comparison and Opportunity Radar can also suggest a topic or format.
Related process elements
Frequently asked questions
Does the generator choose the topic itself?
Not in the basic mode. The employee provides the intention or chooses an opportunity, and the assistant helps clarify the brief.
Is the copy ready to publish straight away?
It is a draft. The employee can edit it and send it for a separate content review.
Can AI use a price or package detail?
Yes, if the information comes from an approved source. The absence of a source should be flagged.
Does the generator publish the post?
No. Publication is a separate stage and remains outside the module’s scope at this level.