The impact of a property change becomes measurable
After a refurbishment or signage change, the hotel can compare aggregated patterns of space usage without tracking any individual’s route.
New route to the wellness area
The hotel wants to check whether improved signage has made it easier for guests to reach the area and at what times it is visited most often.
Changes in visitor numbers, shown in figures
The dashboard shows the share of visits, distribution by time and the difference between the agreed periods, without displaying any individual guest’s history.
- popularity of selected spaces
- comparison of periods and changes at the property
- aggregated interest in nearby attractions
Aggregated insight into spaces, not people monitoring
The module analyses agreed patterns of space usage by guests who have given consent. The results support operational and offer-related decisions without revealing individual routes.
Measures usage
Shows which areas are visited and how visitor numbers change across defined time periods.
Compares changes
Compares periods before and after a refurbishment, signage change or the launch of a new attraction.
Identifies patterns
Identifies popular categories of places and nearby attractions at an aggregated level.
How is the location analysis created?
Define the objective
The hotel defines the business question, areas to be studied, period and minimum level of aggregation.
Voluntary activation
The guest guide explains how the data will be used, and the guest chooses whether to enable or disable sharing.
Aggregate signals
The system groups the data so that the report describes patterns rather than the behaviour of an identifiable person.
Compare and conclude
The dashboard shows trends and differences between periods, which the team interprets in the context of changes at the property.
Privacy is built into the analysis
Only the minimum data needed to answer the question should be collected. Aggregation thresholds, retention and access to reports must be agreed before launch.
What does AI use?
- voluntary, withdrawable consent
- agreed location signals
- map of zones or categories of places
- periods and events to compare
What does the team receive?
- aggregated space popularity
- distribution of visitor numbers over time
- comparison of the impact of changes and popular routes
Guests control sharing; hotels control the analysis scope
Enabling location sharing is a separate decision for the guest. The hotel defines the objective, minimum group size and retention period, while only authorised people can access the results.
The team approves the scope and interprets the results; guests can decline or withdraw consent without losing basic stay services.
The module does not show an individual guest’s route, monitor employees, predict an individual’s intentions or make basic services conditional on location consent.
Space decisions are based on real usage
The hotel identifies popular and overlooked spaces, as well as the times of highest usage.
The behaviour of groups can be compared before and after a change to the layout, signage or offer.
Aggregated interests help develop the stay offer and content about the local area.
The guest guide collects consent and the minimum signal
The analysis works through the hotel guest guide and agreed device location mechanisms. Results should be delivered to a protected dashboard in aggregated form.
Related process elements
Frequently asked questions
Can the hotel see an individual guest’s route?
Not within the scope described. The report shows aggregated patterns after the agreed aggregation thresholds have been applied.
Is location sharing mandatory?
No. Guests enable it voluntarily and can withdraw consent without losing the guest guide’s basic functions.
Can the impact of a refurbishment be compared?
Yes. The module can compare aggregated usage of a selected space before and after the change.
Is the data used to track staff?
No. The feature is designed for aggregated analysis of guest behaviour for an agreed purpose.