A QR code in the space activates content connected specifically to that place
Guests do not need to search for the description in the guest guide menu. After scanning, they immediately receive a story prepared for that location.
Orangery preserved after redevelopment
During an interview, a member of staff described the history of the orangery and identified an archival photo that the hotel can share with guests.
History available by the terrace
The QR code opens a short story, a photo and a tip about how the space is currently used, in the selected language.
- content linked to a specific point
- approved photos and sources
- optional link to a nearby service
A contextual storytelling layer for the property
The module publishes prepared content for specific places and codes. It does not independently generate stories as facts or change materials without an editorial process.
Links content to a place
It assigns a story, tip or piece of material to a specific QR code and space within the property.
Provides context
Presents text, photos and other approved materials in the language and format of the guest guide.
Guides guests onwards
Can point guests towards a related space or nearby service without pressuring them to buy.
How does property knowledge become a point of interest?
Gathering the story
A context interview draws out staff knowledge, sources, photos and rules for using the materials.
Developing the content
The team edits a short piece, separates confirmed facts from stories and approves the language versions.
Assigning it to a place
The content is linked to a QR code or point in the guest guide and given a preview.
Publishing and updating
The hotel publishes the card, controls its version and can disable or amend it.
Sources and usage rights remain visible
Content should be based on knowledge confirmed by the hotel. Photos and archival materials require information about usage rights, and every card has an owner responsible for updates.
What does AI use?
- knowledge from the context interview
- approved facts, stories and recommendations
- photos with publication rights
- place or QR code
What does the team receive?
- contextual guest-guide card
- language versions and materials
- link to a specific place
The hotel remains the editor of every story
A member of staff approves the facts, tone, materials and publication location. Content changes go through version control rather than appearing automatically.
The team creates or approves every card, can amend the translation and can disable the code or link at any time.
The module does not invent historical facts, publish materials without the necessary rights, track an individual guest’s route or automatically create a personalised story.
The property tells its story in a natural context
Guests learn the significance of a place just when they are there.
Staff stories and the property’s character are captured in a structured, lasting format.
Content can subtly point to a nearby attraction or service without pushy selling.
The interview provides the knowledge; the guest guide publishes it in place
The module uses knowledge gathered during the context interview and the hotel guest guide. A QR code is the simplest trigger, while location can later extend the matching.
Related process elements
Frequently asked questions
Is the content generated automatically?
No. It can be supported editorially, but every published card requires hotel approval.
Is phone location required?
No. The basic version works when guests scan the QR code assigned to the place.
Can archival photos be added?
Yes, provided the hotel has the right to publish them and approves them for the specific card.
Can a point of interest promote a service?
It can point to a service that is relevant in context, but it should primarily reflect the place and the guest experience.