One change applies to all outbound tools
The team does not need to describe the style, exclusions and limits separately for each channel. Once published, the policy becomes a shared source of rules.
Controlled contact with the HR segment
The hotel defines roles, arguments, a factual tone, channel order, the attempt limit and mandatory message approval.
Versioned outbound policy
The panel brings together qualification, personalisation, exclusion, channel, approval and escalation rules.
- consistent lead assessment
- shared content rules
- clear automation boundaries
One policy for people and AI tools
Calibration describes not only what the system can do, but also prohibitions, exceptions, stop conditions and decisions requiring human input.
Sets qualification rules
Defines customer profiles, assessment rules, priorities and exclusions.
Controls communication
Defines the arguments, tone, length, channels and order of contact.
Sets boundaries
Sets limits, approvals, completion conditions and escalation paths.
How do rules reach outbound?
Gather knowledge
The panel brings together the results of customer, offer and market analyses.
Set the rules
The team defines the criteria, arguments, channels, limits and exceptions.
Test with examples
The new version is tested on example leads and messages.
Publish knowingly
An authorised user publishes the configuration for selected tools.
Every configuration version remains visible
The panel stores the settings, test result and publication time. This shows which rules informed each decision.
What does AI use?
- target customer profiles
- approved arguments
- channels, sequences and limits
- approval and stop rules
What does the team receive?
- qualification configuration
- personalisation and contact rules
- boundaries between human work and automation
No change enters the process by accident
AI can recommend an adjustment based on the results, but publishing a new policy always requires an authorised person.
Only authorised people can publish configuration changes; previous versions and test results remain available.
Calibration sets the rules. It does not generate leads, create campaigns or send messages.
Predictable outbound across every channel
Criteria and style stay consistent across tools.
The team knows which actions require approval and when the process should stop.
Changes can be viewed in examples before they are used with real leads.
The panel controls the entire outbound toolkit
Approved rules can feed lead generators, LinkedIn, e-mail, call briefs and the outbound Bot.
Related process elements
Frequently asked questions
Can we have different rules for each property?
Yes. The configuration can operate per hotel, brand, segment or channel.
Can a change be checked before publication?
Yes. Rules are tested on example leads and messages.
Does AI change the calibration itself?
No. It can recommend improvements, but an authorised user publishes them.
Does the panel support suggestion-only mode?
Yes. Approval can be required for every piece of content, with autonomy enabled only at the outbound Bot level.