A tailored two-day programme showing the 24/7Communication team how to use AI in public relations and day-to-day communications work.
9.7/10
Project at a glance
Organisation
24/7Communication
Format
Two-day workshop
Area
Strategic communications and PR
01
Starting point
24/7Communication is a strategic communications company with more than 20 years of experience. Its team supports brands including Coca-Cola, T-Mobile, Novo Nordisk and McDonald’s.
02
Goal
Equip the team with AI tools and working methods that streamline PR activities, speed up repetitive tasks and help them make informed use of AI’s current capabilities.
What we worked on
01
Prompting for PR
Creating precise prompts and applying them to communications tasks.
02
Assistants and Custom GPTs
Principles for designing and using repeatable AI assistants.
03
Research and monitoring
Working with up-to-date information, competitor monitoring and influencer analysis.
04
Analysis and content
Risk analysis, image generation, text improvement and clear data presentation.
What changed
✓The team received materials and presentations for future use.
✓Participants learned practical ways to use AI in PR activities.
✓Every participant said they would recommend the training to others in the industry.
More completed projects
We start every programme with the team’s real work, not a one-size-fits-all presentation.
