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AI content gaps

Show the knowledge your hotel already has on its website

AI compares the website with the team’s documents and operational knowledge. It identifies important information known to the hotel but invisible to guests and AI systems.

Example in action

An important answer may exist only in a staff procedure

AI compares guest questions with knowledge from the website, documents and team, retaining the source and confirmation status for every fact.

Sources compared

Family page and reception procedure

The procedure covers cots, wellness hours and children’s stay rules, but the website provides only a general description of the facilities.

3 internal pieces of informationno answer on the website1 fact to confirm
AI result

List of gaps with sources

Each gap includes its relevance to the guest, source, suggested place for publication and required verification status.

  • specific missing information
  • document or person providing the source
  • priority and suggested subpage
Module scope

Missing content does not always mean missing knowledge

The module reveals the difference between what the hotel actually knows and what a guest can find. It does not publish internal knowledge without confirmation.

Compares sources

It compares website content with documents and approved findings from the Context Interview.

Explains relevance

It shows which guest question the missing information answers and where it should appear.

Sets priorities

It orders gaps by relevance, source reliability and readiness for publication.

Process

How does internal knowledge become a list of gaps?

1

Gathering knowledge

The platform organises documents and approved agreements with the team.

2

Page scan

The website integration checks which information is already publicly available.

3

Comparison

AI identifies information important to guests that the website does not contain or describes incompletely.

4

Verification and priority

The knowledge owner confirms the fact, while the editor chooses where and in what order to add it.

Data and outcome

Every gap has a source and confirmation status

Information from a conversation with an employee does not automatically become a public fact. It first goes to the process owner for approval.

Input

What does AI use?

  • indexed website content
  • approved hotel documents and materials
  • knowledge from the Context Interview
  • questions and needs important to guests
Output

What does the team receive?

  • list of missing or incomplete information
  • source and confirmation status for each gap
  • priority and suggested publication location
Control

Not all internal knowledge should appear on the website

The process owner confirms its accuracy, currency and suitability for publication. Operational or confidential content can remain exclusively in the AI Platform.

The decision remains with the team

The team confirms each gap, identifies the information owner and decides whether and where to publish it.

Where does this module end?

The module does not treat an unverified statement as fact, disclose confidential knowledge, write the final content or publish changes.

Outcome

A more complete website built on the hotel's knowledge

Visible gaps

The team receives a list of answers that guests cannot currently find.

Verifiable sources

Every recommendation identifies a document or approved agreement.

Reasonable priorities

Information that matters to decisions and is ready for publication can be added first.

Data and integrations

The website is compared with the organisation's controlled knowledge

The AI Platform and Context Interview provide knowledge, while the website integration shows how much of it is currently covered on the website.

AI PlatformWebsite integrationContext InterviewDocuments and procedures
Content hub

Related process elements

FAQ

Frequently asked questions

Does AI publish information found in documents?

No. The knowledge owner first confirms that it is accurate and can be made public.

Does the module detect outdated content?

It can flag a discrepancy between the website and a newer source, but the team decides which information applies.

Is a Context Interview required?

Yes, for this module, because it reveals knowledge and exceptions that are often absent from documents.

Does every gap require a separate subpage?

No. The result may suggest updating a section, FAQ, table or external profile, or creating new content.

Discover the knowledge missing from your website

We compare public content with documents and the team's knowledge, then create a safe queue of additions.

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