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CogniVis

Specialist project for Steven

Managing Meta Ads independently at Steven

Personalised training taught the team at Polish fashion e-commerce brand Steven to plan, launch and evaluate its own Meta Ads campaigns.

Steven

Project at a glance

Organisation
Steven
Format
One-to-one training
Area
Meta Ads

01

Starting point

Steven wanted to develop its internal marketing capabilities and manage Meta Ads independently instead of relying entirely on external agencies.

02

Goal

Give the team practical skills in using the platform, tailoring campaigns to audiences, optimising active adverts and interpreting results.

Meta Ads training prepared for Steven’s marketing team

What we worked on

01

Curated materials

Guides and selected sources introduced the interface and its applications for fashion e-commerce.

02

One-to-one sessions

One-to-one work covered campaign configuration, targeting and optimisation.

03

A live campaign

The participant configured and launched a real campaign during the programme.

04

Analysis and support

We discussed results, key metrics and reporting, then provided ongoing consultations.

What changed

  • The team learned to manage and optimise Meta Ads independently.
  • Steven received a template for creating campaign summaries.
  • Reduced reliance on external support gave the company greater control.

Let’s build a practical programme for your team

Tell us what your team does, where it loses time and which skills it needs. We’ll propose a specific training programme.

Book a training consultation