An event becomes a useful, limited rule
The team describes not only the signal itself, but also its possible significance, a reliable source and how long it remains useful.
Team-building and project stays
The hotel wants to identify moments when technology companies may need meetings, team-building events or accommodation.
Reasons to verify
Each event receives a weighting, validity period, source and guidance on how to use it safely in a conversation.
- sales significance
- source and validity period
- permitted use
Define the signal before monitoring begins
The module builds a dictionary of events relevant to the hotel’s offer and customers. It is an instruction set for monitoring, not monitoring itself.
Defines events
Describes specific changes that may provide relevant context for a conversation.
Sets validity
Assigns each signal a weighting and an expiry date after which it should not be used.
Sets boundaries
Defines reliable sources and safe ways to use the information.
How is the signal catalogue created?
Selecting offers and customers
The team defines which needs the signals should address.
Gathering examples
AI organises sales teams’ knowledge and approved sources.
Describing the rules
Each signal receives a significance, weighting and validity period.
Publishing the catalogue
The approved model is passed to monitoring and communication.
A signal has a source, significance and expiry date
The catalogue separates facts about a company from a sales hypothesis. This ensures that communication does not present a possible need as certain.
What does AI use?
- target customer profiles
- hotel offer map
- sales teams’ knowledge
- list of possible sources
What does the team receive?
- catalogue of reasons to get in touch
- rules for monitoring
- context for outbound messages
The team decides what is genuinely a useful signal
The hotel can change weightings, sources and validity periods, and remove events that do not lead to valuable conversations.
The team approves the significance, weighting, sources and validity period of each signal.
This module defines the signal catalogue. It does not monitor companies, detect events or initiate contact — these tasks are handled by subsequent modules.
A better reason to start a conversation than a generic presentation
The salesperson knows why making contact may make sense right now.
Monitoring looks only for specifically defined events.
A hypothesis remains a hypothesis, and the source of the information is visible.
The catalogue powers monitoring and communication
Signals use the customer profile and offering map, and become rules for subsequent tools once approved.
Related process elements
Frequently asked questions
How does a signal differ from ordinary information about a company?
It has a defined sales meaning and a limited period during which it may justify contact.
Are the same signals suitable for every hotel?
No. The catalogue is based on the offering, location and target guests of the individual property.
Does AI decide for itself what counts as a signal?
It can suggest candidates, but the team approves their meaning and how they are used.
Can the catalogue change?
Yes. You can change the weighting or withdraw signals that do not provide useful context.