The alert explains what has changed and why it matters
Monitoring does not simply pass on a link. It compares the event with the signal catalogue and shows its possible significance for the hotel.
Company opens a new branch
An approved source reports the expansion of an organisation belonging to the target segment.
Reason to contact, pending verification
The system records the change, source, date, validity period and explanation of the possible hotel-related need.
- specific event
- source and date
- meaning and validity period
Regular checks of selected companies and segments
The module looks only for events defined in the approved catalogue and only in sources authorised for monitoring.
Monitors regularly
Checks selected companies and segments at a frequency suited to the source.
Recognises signals
Compares the change with the catalogue and assesses whether it meets the agreed conditions.
Creates alerts
Shows the event, source, possible significance and time until it becomes outdated.
How does a company change become an alert?
Choose what to monitor
The team selects companies or segments and the sources that may be checked.
Regular checks
The system looks for new information according to the agreed schedule.
Match the signal
AI compares the change with the catalogue and rejects events that do not meet the rules.
Pass on the alert
The result goes to a verification queue or the CRM with full reasoning.
The source and freshness are part of every alert
A signal without a date or reliable source should not trigger contact. The module preserves the evidence and separates fact from interpretation.
What does AI use?
- list of monitored companies or segments
- catalogue of buying signals
- approved sources
- validity rules and priorities
What does the team receive?
- alert with event and source
- reasoning about possible significance
- company change history
An alert indicates a possibility, not a confirmed need
The team can reject a signal, change its priority or stop monitoring a company without initiating contact.
The team selects the entities, sources and alert rules to monitor, then confirms whether a detected event justifies contact.
Monitoring detects and explains signals, but does not contact companies or treat every change as a confirmed buying need.
Up-to-date context without manually tracking the market
The sales representative sees the change and its possible significance, rather than a random stream of information.
The conversation can start while the signal is still current.
Subsequent events remain organised under the monitored account.
Monitoring runs on approved sources
The CRM can add companies to monitoring and save alerts. Additional sources expand the range of changes detected.
Related process elements
Frequently asked questions
How does monitoring differ from buying signals?
Buying signals define the catalogue, while monitoring looks for specific events that match it.
Does every alert represent a ready-to-pursue lead?
No. It is a reason to verify, not proof of buying intent.
How often are sources checked?
Frequency depends on the source, the importance of the signals and the hotel’s arrangements.
What happens after a signal is detected?
An alert can be sent to a sales representative, CRM or a controlled outbound process.