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Reputation alerts

Respond before an important public issue goes unnoticed

The hotel sets rating thresholds, alert words, priority topics and comment growth rates. Each alert includes a quote, source, link and specific trigger reason.

Example in action

The alert explains why the issue needs prompt attention

The team receives an excerpt and a direct link, rather than a general notification about new activity.

New statement

Safety-related review

A guest posts a low rating and describes an incident that falls within topics requiring immediate escalation.

rating thresholdalert topicnew review
Notification

Source and reason for the alert

The alert includes a quote, platform, publication time, rule applied and a link leading directly to the issue.

  • specific trigger reason
  • quote and original thread
  • priority and appropriate response path
Module scope

Alerts for important issues, not every activity

The module filters incoming statements according to the hotel’s rules. Thresholds can cover ratings, topics, words and the pace at which discussions develop.

Monitors thresholds

It identifies ratings and topics that meet the defined alert conditions.

Detects growth

It alerts you when a public thread starts attracting further comments rapidly.

Leads to the source

It includes a quote, platform, date, rule and direct link to the statement.

Process

How is a reputation alert created?

1

Set the rules

The hotel defines rating thresholds, words, topics, activity levels and notification recipients.

2

Read new reactions

The dashboard receives reviews and comments from connected sources.

3

Check the conditions

The system compares the statement with the active alert rules.

4

Send the alert

The right person receives the context, reason and link to the original thread.

Data and outcome

The alert preserves the statement and the rule that triggered it

The recipient can immediately check whether the classification is correct. The notification does not replace the original content.

Input

What does AI use?

  • new reviews and comments
  • rating thresholds and priority topics
  • alert words and growth rate
  • recipient and notification channel rules
Output

What does the team receive?

  • alert with a quote and source
  • explanation of the rule applied
  • direct link to the issue
Control

The hotel decides what genuinely requires an alert

Rules that are too broad create noise, while rules that are too narrow may miss an important issue. Thresholds can be refined using alert history.

The decision remains with the team

The team sets thresholds, topics, recipients and notification channels, and assesses whether an alert requires further action.

Where does this module end?

The module sends alerts, but does not respond publicly, establish the facts or make crisis decisions independently.

Outcome

Important reactions reach the right person immediately

Fast visibility

A new negative review or growing thread does not have to wait for someone to check the dashboard manually.

A clear reason

The recipient knows which rule and excerpt triggered the alert.

Direct response

The link leads directly to the review or comment requiring attention.

Data and integrations

The reputation panel detects the issue and alerts the team

Source comments come from the Central Reputation Panel. The alert can be delivered through the agreed work channel.

Central Reputation PanelAI PlatformEmailTeams or Slack
Content hub

Related process elements

FAQ

Frequently asked questions

Is an alert created for every negative review?

Only when the comment meets the thresholds and rules set by the hotel.

Can the system alert us to a rapidly growing thread?

Yes. One rule could be based on the rate at which comments or reactions are increasing.

Does the alert include a link to the source?

Yes. It should lead directly to the relevant review or comment.

Does the system respond automatically after an alert?

No. The alert sends the issue to a queue, crisis support or a member of staff.

Set alerts that matter to your hotel's reputation

We will define the thresholds, topics and channels that send urgent issues straight to the right people.

Book a free call