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AI sales follow-ups

Don’t let a good offer disappear in the inbox

AI detects conversations where the customer has not replied within the agreed timeframe and prepares a brief reminder consistent with the specific conversation.

Example in action

The reminder comes from the conversation, not a ready-made template

AI knows what information the hotel is waiting for and when to follow up with the customer, in line with the agreed scenario.

Inactive thread

The customer was meant to confirm the number of nights

The offer was sent three days ago. The hotel is waiting for the number of rooms, and the first follow-up is allowed after three days.

3 days of silenceopen questionfirst reminder
Message draft

Specific follow-up

Have you been able to confirm the approximate number of nights? Once we receive this information, we will update the offer option for your team.

  • refers to the last agreement
  • does not change the offer terms
  • remains subject to approval
Module scope

Every conversation has a deadline and a next step

A follow-up relates to an ongoing conversation started by the customer. The module monitors silence, context and the reminder limit, but does not become a mass outbound tool.

Keeps track of time

It checks for a lack of response according to deadlines set separately for each stage and type of enquiry.

Reads the context

It recognises which document, decision or piece of information the team is currently waiting for.

Applies limits

It takes into account the maximum number of attempts, intervals and conditions for ending the sequence.

Process

How does AI prepare the right follow-up?

1

Reading the last step

AI identifies the last message, the open agreement and the customer’s expected response.

2

Checking the deadline

It compares the time without a response with the rule for the relevant process and stage.

3

Preparing the content

It creates a brief reminder referring to the specific purpose of the conversation.

4

Sales decision

The employee approves the message, changes the deadline or ends further reminders.

Data and outcome

Time rules meet the conversation content

The passage of time alone is not enough. The module also needs to know what the next step concerned and whether a reply has appeared in the thread in the meantime.

Input

What does AI use?

  • full email thread
  • date of last contact
  • timing and limit rules
  • offer, arrangements and expected next step
Output

What does the team receive?

  • suggested contact date
  • draft reminder
  • status and sequence step number
Control

The sequence does not run without limits

The hotel sets the intervals, maximum number of reminders and events that end the process. Staff can stop further suggestions at any time.

The decision remains with the team

At this level, the salesperson approves every send, can change the timing and content, or end the sequence manually.

Where does this module end?

The module does not send messages automatically, change the terms of an offer, independently mark a lead as lost or run marketing campaigns.

Outcome

Fewer conversations left without a next step

Visible follow-ups

The team knows which conversations are awaiting a follow-up and why.

Contextual reminders

The content refers to a specific arrangement instead of asking a general question about the decision.

Controlled frequency

Timing and limits are shared across the team and adapted to the process.

Data and integrations

The email thread provides context and timing

The assistant needs the correspondence history and process rules. A CRM can add to the picture later, but is not required to prepare a basic follow-up.

EmailAI in the email clientHotel rulesCRM optional
Content hub

Related process elements

FAQ

Frequently asked questions

When is a follow-up created?

According to the hotel’s rules, which may vary depending on the type and stage of the enquiry.

Does AI know what to follow up on?

Yes. It reads the latest arrangements and the indicated next step in the conversation.

Can the number of reminders be limited?

Yes. The scenario sets the maximum number of attempts, intervals and end conditions.

Is the follow-up sent automatically?

Not at this level. Automatic sending may only form part of an approved Offer Bot scenario.

Set the right rhythm for future contact

We will analyse the stages of your conversations and prepare follow-up rules that protect sales opportunities without overburdening guests.

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