A focused project that fixed digital measurement and prepared Inwedo to make better marketing decisions.
Inwedo
Project at a glance
Organisation
Inwedo
Project
Analytics configuration
Area
Digital measurement and marketing
01
Starting point
The software development company had broken Google Tag Manager elements and insufficient metrics, limiting its ability to analyse and improve its digital activities.
02
Goal
Build reliable measurement, support compliance with consent requirements, and organise the data needed for analysis and future advertising campaigns.
What we worked on
01
Google Tag Manager
New tags replaced outdated elements and enabled the collection of important website events.
02
Behavioural analytics
Google Analytics and Microsoft Clarity reports provided clearer data on interactions.
03
Consent Mode
Implementing Google Consent Mode supported EU data privacy requirements.
04
Reporting and advertising
A Looker Studio dashboard and remarketing scripts prepared the system for use.
What changed
✓Inwedo gained more accurate tracking of website interactions and key events.
✓Conversion metrics were brought together in a single dashboard.
✓Measurement was prepared for campaigns on Google, Meta and LinkedIn.
More completed projects
We start every programme with the team’s real work, not a one-size-fits-all presentation.
